Bestie — Demo Day

Demo Day

Scan, Verify, Decide.

Personalized cosmetic risk reasoning
from ingredient fear lists.

Vision

“Help consumers make informed decisions based on ingredient hazards, allergies, and price.”

The Problem

Buying a beauty product shouldn't require decoding a chemistry label.

20–40 unfamiliar ingredients per product

Consumers jump between Google, EWG and other apps trying to interpret them.

The answers are often generic, contradictory, and not personalized.

Why Now

This is a large, old, and still unreadable consumer problem

$580B

Cosmetics Market

But the safety decision layer is still weak for consumers.

1967

First EU INCI label

Yet labels still remain hard for consumers to interpret in practice.

30.5%

Of Americans

Reported irritation from cosmetic and scented products, showing how common this problem can feel in daily life.

Three taps to a clear answer

1

Scan any product

Snap the label on something you're buying, using, or already own.

2

Get a clear risk score

Bestie shows what looks good, what looks questionable, and what needs a closer look.

3

Decide in seconds

Choose smarter, worry less, and feel confident.

The Five Verdicts

A clear risk score,
personalized to you.

GREAT

GOOD

MODERATE

HIGH RISK

AVOID

The Problem

Thousands of signals. One score. Unlocked by AI.

90K ingredients

15.4K rules

92K studies

2M+ data points

Your allergens

Cross-reactivity

Conflicting evidence

Fragrance allergens

Curved labels

Partial lists

Concentration?

Context-aware

Sensitizers

INCI order

RISK ENGINE

82

HIGH RISK

The Solution

Risk Engine

Every ingredient is checked three ways – on its own, against the rest of the formula, and against your allergies and preferences.

Ingredient List

Evidence

Citations

Product Type

Per-ingredient

Cross-ingredient

Preferences

01

02

03

SAFETY VERDICT OUT OF 100

Score + cited reasons

Composition stages feed the safety verdict

Why Bestie

Four worlds, one knowledge base

Ingredients

Regulatory Rules

Scientific Documents

Field Information

90K

~15K

~92K

~349K

One Bestie Knowledge Base

2.0M+ Records

Meet your beauty Bestie.

Be first to scan. We're opening up early access to our public beta. Grab a spot and start scoring your products.

Get early access →

mybestie.io

NO

YES

The End.

Thanks for watching — now go meet your beauty Bestie.

mybestie.io